Fixing 'Spray-and-Pray': The SMB Retailer's 30-Day Path to Hyper-Personalization ROI

If your marketing budget feels like a black hole, you're not alone. When you can’t accurately target your customers, you fall back on expensive "spray-and-pray campaigns," which can result in 40% of your marketing budget being wasted. In an age where omnichannel and personalized experiences are "table stakes," generic campaigns are a direct risk to your business.

The Personalization Imperative

Customers expect more than ever: hyper-personalized, real-time support both online and in-store. This capability is no longer reserved for large retailers—it's an essential defense against margin erosion.

Launching Your Personalization Engine in 30 Days

Our approach bypasses the need for multi-year projects by focusing on rapid, measurable impact:

• Foundation First: We consolidate your data (POS, ecommerce, CRM) to create a unified customer view (CDP integration).

  
  

• Engine Deployment: We deploy a recommendation engine (collaborative and content-based) in a 30–60 day pilot.

  
  
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  Real-Time Action: The engine is connected to your email journeys and web APIs, allowing you to instantly serve up "next-best offers".

  
  

This focused approach allows you to measure the uplift immediately. Leveraging AI-driven systems has helped our clients increase revenue by 8–12%.

Tired of wasting marketing dollars? Invest in a Personalisation Starter Pilot and deploy live recommendations on your site or in your email journey within 60 days.